Over the years we've participated in "Strategic Planning" sessions and recognize how easily they can get off track - even by the most seasoned leaders. The common problem is Strategic Plans very often get over-lapped with Business Plans and the result is a list of tactics and not strategy.
From the start, keeping the definition of "Strategic Plan" as simple as possible helps keep things on track...A Strategic Plan determines where an organization is going over the next year, how it is going to get to where it is going, and importantly, how it will know if it got to where it set out to. The Strategic Plan is for the health of your organization, the Business Plan is focused to a product, service or program.
Strategic planning serves a variety of purposes in organizations, including to:
1. Clearly define the purpose of the organization and to establish realistic goals and objectives consistent with that mission in a defined time frame within the organization’s capacity for implementation, 2. Communicate those goals and objectives to the organization’s constituents, 3. Develop a sense of ownership of the plan, 4. Ensure the most effective use is made of the organization’s resources by focusing the resources on the key priorities, 5. Provide a base from which progress can be measured and establish a mechanism for informed change when needed, 6. Listen to everyone’s opinions in order to build consensus about where the organization is going.
...thoughtful, thorough...Advisory Group Ltd. , are specialists in the process of strategy planning by guiding our clients in their process. We provide experienced, impartial analysis of your business when your previous attempts at strategic planning didn't work either in design or while on the vine. Our bespoke design is simple...we guide you to the one thing you must accomplish... your make or break goal. Once your make or break is clearly understood, strategy is then really about knowing what not to do. ...thoughtful, thorough... its what we do.